We launched our branded merch retailer in September 2023 to mark WIRED’s 30th birthday. The response has been wonderful—which we absolutely anticipated, since our readers have been asking us to promote WIRED shirts, tote luggage, and the like for nearly so long as we have been round.
Now, we have given SHOP.WIRED a midsummer glow-up and added a number of new gadgets. There’s an 11-ounce WIRED/TIRED mug, with “WIRED” on one aspect and “TIRED” on the opposite so you’ll be able to talk precisely how caffeinated (or uncaffeinated) you might be everytime you carry the vessel to your lips. There’s additionally an adjustable hat with “Indignant Nerd” on the entrance, a throwback to one among WIRED’s hottest columns and a approach to announce to the world that you just’re mad about one thing. (When you’ve got ideas about Star Wars, Elon Musk, or generative AI, then congratulations, you are an Indignant Nerd.) We even have a brand new shirt: a long-sleeve black T with a candy drawing of a cute little robotic good friend on it.
Among the stuff you’ll discover at SHOP.WIRED:
It is a strong lineup now, and there is nonetheless extra to return. We all know you’re keen on merch virtually as a lot as we love spinning up artistic designs for issues you’ll be able to carry round. So let’s present one another the love we deserve, lets?